Our always-fresh meat selection is carefully chosen for exceptional flavour and maximum tenderness and juiciness.
Sterling Silver® Premium Beef
Sterling Silver Premium Beef is melt-in-your-mouth tender and a Safeway exclusive. Ask our butchers for exactly what you need, and they’ll custom cut your order for you.
We’re proud of our butcher-quality Sterling Silver Premium Beef. It’s hand selected and carefully aged, then custom cut in stores by our meat department experts. We bet you’ll be blown away by how juicy, tender, marbled and full flavoured it is. Our variety of top-tier cuts include succulent roast beef, top sirloin steak cuts and tri-tip roast—all you need for grilling, broiling, roasting and stewing. When it’s all about the flavour.
Certified Humane Beef at Safeway
At Safeway we’re proud to offer Certified Humane Beef through our partnership with Aspen Ridge. The humane care of animals is paramount to Aspen Ridge, where they believe in partnering with family-owned ranches that provide an environment where cattle are pasture-raised. Aspen Ridge Canadian beef is raised without the use of hormones or antibiotics. This farming approach produces some of the finest wholesome beef.
Look for the Certified Humane logo on packages in store.