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Partner Update

Empire and its select banners across the country, including Safeway, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada's leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada, as well as travel through Expedia, banking solutions through Scotiabank, dining with over 700 Recipe Unlimited restaurants (like Swiss Chalet, Montana's, Kelseys and Harvey's), movies through Cineplex and redemption partnerships with great brands like Apple, Best Buy and many others.

Safeway Canada Homepage

Text Reading 'Ask us about your summer essentials. 'Find a store' from the button given below.' Text Reading 'We are here for your summer wellness. 'Learn more' from the button given below.' 'Unsure about how to start insulin? We can help. Ask us how to safely and effectively start using insulin to manage your diabetes.' Click on 'Learn More' button. Text Reading 'Tastes of summer. The best bites for everything on your summer bucket list. 'Discover More' from the button given below.'

What's new

Get Long Weekend Ready!

View Recipe
Lobster Panzanella Salad
Total Time
40 min
Serves
4
View Recipe
Canada Day Cake
Total Time
75 min
Serves
24
View Recipe
Poutine Burger
Total Time
40 min
Serves
8
View Recipe
Classic Butter Tarts
Total Time
105 min
Serves
12

For all other questions regarding your AIR MILES Reward Miles please visit airmiles.ca.