At Safeway, we're proud to be Canadian and deeply committed to supporting local vendors and farmers. By choosing locally sourced products, we help build stronger communities and create meaningful connections between those who grow our food and those who enjoy it. Our Canadian partners bring a wide variety of products that truly represent the culture and culture of our country.
Local Supplier Program
For over 85 years, Safeway has been a proud part of communities across Canada. As a member of the Sobeys family, we’re proud to carry on that legacy through our Local Supplier Program. We partner with local suppliers, helping them grow and thrive by bringing their products to shelves across Western Canada. Our program allows local suppliers to grow within our network of stores.
First of the Season Seafood
Dive into the best seafood Canada has to offer. When you choose Canadian seafood, you’ll get fresh fish from our waters! Our season’s first seafood comes fresh, and it’s Ocean Wise recommended and supported by our Fresh Guarantee.
Greenhouse Growing
At Safeway, we're committed to offering fresh, high-quality produce all year long. Thanks to our local growers who use greenhouse farming, we’re able to provide fresh fruits and vegetables no matter the season.
We support Canadian vendors and farmers
We take pride in sourcing from Canada to bring the best regionalized assortment to consumers.
Province
Accordion Section

Mitsoh
Mitsoh, meaning “to eat” in Cree, is on a mission to restore, preserve, and share Indigenous culture through food. Their Pemmican, a mixture of dried meat, rendered fat, and dried fruit, is crafted using simple, natural ingredients: bison, berries, maple syrup, salt, pepper, and smoke. More than just a snack it is a connection to their history.

Rviita Energy Tea
Rviita Energy Tea was founded in Calgary by brother and sister team Mitch and Karly Jacobsen. Their energy drinks are a refreshing blend of caffeine from tea, organic honey, fruit juice and vitamins designed to boost productivity. Made in Alberta, the Jacobsens are proud to be a family business with a big mission - to create products that make a positive impact while creating opportunities in the local community.

Crave Cupcakes & Cookies
Founders Carolyne and Jodi are proud to bring their handcrafted, quality treats to all Canadians. Crave has been baking sweet treats from scratch for over 20 years. Growing up in High River, Alberta, they learned how to bake from the matriarchs of their family. Their bake-at-home line was created to make baking from scratch accessible and convenient for everyday Canadians. As a locally owned business, they are able to align their values with what Canadians look for in food - using real, premium ingredients with no added preservatives.








