Safeway introduces open-top, refrigerated display cases, which made frozen products more accessible to shoppers. Just as Safeway adapted to the realities of the Great Depression, Safeway cashiers clearly announced every price as they rang goods into the cash register.
1947 - New Distribution Philosophy
After World War Two, a “distribution without waste” philosophy was implemented, which is now of paramount importance throughout the food retail sector today. Provisions were made for distribution and plant facilities to better serve new stores that were opening across the country.