When Great Steak Comes with Big Possibilities!
There's nothing better than sitting down to a steak that's cooked just right. Sterling Silver® beef brings that steakhouse-worthy flavour home, with a variety of cuts made for memorable gatherings. And now, there's even more to enjoy. Spend $15 or more, swipe your Scene+™ card, and you're entered for a chance to win* 1 million Scene+™ points. That's one great steak with a very exciting possibility.
Want to make the most of every cut? Our beef guide breaks down cuts, aging methods, and helpful tips so you can choose, prepare, and enjoy beef with confidence.
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Mini Rules
*NO PURCHASE NECESSARY. Full Contest rules and no purchase entry method found at www.safeway.ca/sterling-silver-contest-rules. Contest runs from February 26, 2026 and ends on March 25, 2026. Open to legal residents of across all provinces of Canada excluding Québec who have a valid Scene+ account, and who have reached the age of majority on the date they enter the Contest. There are five (5) prizes to be won, one (1) prize will be allocated toward each of the following regions: Sobeys Atlantic, Sobeys Ontario, Sobeys West, Safeway, and Thrifty Foods. Each prize consists of 1,000,000 Scene+ points (ARV $10,000.00 (CAD) each). The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.