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CONTEST RULES

SAFEWAY

MY CFL FAMILY CONTEST 2021

(the "Contest")

THIS CONTEST IS OPEN ONLY TO RESIDENTS OF ALBERTA, BRITISH COLUMBIA, MANITOBA, SASKATCHEWAN AND NORTHERN ONTARIO (AS DEFINED HEREIN)

1. Eligibility

The Contest is open only to legal residents of Alberta, British Columbia, Manitoba, Saskatchewan and Northern Ontario*(the “Participating Provinces”) who have reached the age of majority in their provinceof residence on the date that they entered the Contest. Void where prohibited by law. Employees, directors, officers, representatives, agents of Sobeys Capital Incorporated(the “Sponsor” and/or the “Administrator”, as applicable), CFL Enterprises LP and its affiliates and related group of entities (collectively, the “CFL”) and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest,as well asthe immediate family members,and any persons domiciled with any of the above(whether related or not), are not eligible to wina Prize.

*for the purposes of this Contest “Northern Ontario” will be defined as residences within 75km of one of the participating Safeway store locations in Ontario.

2. Contest Period

The "My CFL Family" Contest (the "Contest") will be held at Safeways across Alberta, British Columbia, Manitoba, Saskatchewan and Northern Ontario(each a "Participating Store" and collectively the "Participating Stores").The Contest runs from 12:00am MST on October18th, 2021 and ends on November 21st, 2021, at your Participating Stores closing time or 11:59pm MST, whichever comes first in your region(the "Contest Period"). Hours and dates of operation of each Participating Store may vary.The Contest Period includes 35daily contest periods for the Daily Prizes.Each day beginning at 12:00am and ending at 11:59pm within the Contest Period will be considered a Daily Contest Period(as set out in the chart below) (each a "Daily Contest Period").

Contest Period # of Prizes Period Start Period End Draw Date
Grand Prize
Grand Prize 2 Grand Prizes October 18th, 2021 November 21 st, 2021 November 25 th, 2021
Daily Prizes
Daily Contest Period 35Daily Prizes October 18th, 2021 November 21 st, 2021 November 25 th, 2021

3. How to Enter without Purchase

NO PURCHASE NECESSARY. To enter the Contestwithout making a purchasevisit the Contest websiteduring the Contest Period. The Contest website can be found at the following link: Safeway.ca/mycflfamily. Fill out your online entry form including but not limited to your first and last name,valid email address and postal code.Earn one (1) bonus entry toward the Grand Prize when you click the opt-in box and subscribe to receive Sobeys emails (optional). If you are enrolled in the AIR MILES® Reward Program, you could earn one (1) additional entry toward the Grand Prize and the respective Daily Prize when you register your AIR MILEScollector number, by registering your AIR MILEScollector number you will be automatically entered into the Contest at the time of future purchases at any Participating Store during the Contest Period, provided thatyour AIR MILES card is swiped at the checkout of that purchase (See Section 4 - How to Enter with Purchase for details). Read and accept the Contest Rules and comply with the entry requirements of these Contest Rules.

Limit one (1) online entry per person, per e-mail address during the Contest Period.

The following limitations also apply:

  • Daily Prizes: Eligible entries for each Daily Prize are valid only in the Daily Contest Period in which the entry is made. Entries for each Daily Prize will be cleared at the end of each Daily Contest Period.
  • Grand Prize: All eligible entries received during Daily Contest Period and during the Contest Period will be cumulatively entered for the Grand Prize draw.

4. How to Enter with Purchase

Enrollment in the AIR MILES® Reward Program is required to enter with purchase. If you are not enrolled in the AIR MILES® Reward Program, you may enroll online at www.airmiles.ca. By enrolling to become an AIR MILES®collector in the AIR MILES® Reward Program, you agree to be bound by the terms and conditions of the AIR MILES® Reward Program as amended from time to time.

To enter the Contestwith purchasevisit the Contest websiteduring the Contest Period. The Contest website can be found at the following link: Safeway.ca/mycflfamily. Complete the online entry form(See Section 3) and register your AIR MILEScollector number to earn one (1) entry toward the Grand Prize and respective Daily Prize. By registering your AIR MILEScollector numberyou will be automatically entered into the Contest at the time of purchase at any of the Participating Storesduring the Contest Period provided thatyour AIR MILES® card is swiped at the checkoutand you comply with the entry requirements of these Contest Rules. There is no limit to in-store purchase entries. The following limitations also apply:

  • Daily Prizes: Eligible entries for each Daily Prize are valid only in the Daily Contest Period in which the entry is made. Entries for each Daily Prize will be cleared at the end of each Daily Contest Period.
  • Grand Prize: All eligible entries received during the Daily Contest Period and during the Contest Period will be cumulatively entered for the Grand Prize draw.

5. The Prizes

i. Grand Prize Description

There aretwo (2) grand prizes to be won. Each grand prize consists of a backyard BBQ make-over which consists of, Co-Branded Outdoor Barbeque/Smoker, Barbeque paraphernalia, $500 Safeway Gift Card and $500 CFL Team Gift Card(the “Grand Prize”). The approximate retail value for eachGrand Prize is $10,000 (CAD).

The following conditions apply:

  • The Grand Prize has no equivalent cash value, is non-transferable and no substitutions will be made. Grand Prizes must be accepted as awarded. The Sponsor reserves the right to substitute any Grand Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Grand Prize, such as any fee associated with the receipt and/or use of the Grand Prize.
  • If a portion of the Grand Prize is not used, no compensation will be awarded.
  • You must correctly answer a mathematical skill testing question;
  • You, or parents or legal guardians in the case of all minors, must sign the Sponsor’s release form (the “Release”) in order to receive and participate in the Grand Prize;
  • All terms and conditions of thegift card apply to that portion of the Grand Prize.

ii. Daily Prize Description

There are thirty-five (35) daily prizes to be won. Each daily prize consists of$300 CFL branded merchandise(each a “Daily Prize”, and together with the "Grand Prize", collectively, the "Prize"). The approximate retail value of eachDaily Prize is $300 (CAD).

The following conditions apply:

  • The Daily Prize has no equivalent cash value, is non-transferable and no substitutions will be made. Daily Prize must be accepted as awarded. The Sponsor reserves the right to substitute any Daily Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Daily Prize, such as any fee associated with the receipt and/or use of the Daily Prize.
  • You must correctly answer a mathematical skill testing question;
  • You, or parents or legal guardians in the case of all minors, must sign the Sponsor’s release form (the “Release”) in order to receive and participate in the Daily Prize.
  • All terms and conditions of thegift card apply to that portion of the Daily Prize.

iii. General

The Released Parties (as defined below) are not responsible for any delay, postponement, suspension, rescheduling or cancellation, for any reason, of any aspect of a Prize. Neither the confirmed winner nor any other person or entity will be compensated in the event of such delay, cancellation or other event contemplated herein.

None of the Released Parties makes any representation or offers any warranty, express or implied, as to the quality or fitness of the Prize awarded in connection with the Contest. To the fullest extent permitted by applicable law, the confirmed winner understands and acknowledges that he or she may not seek reimbursement or pursue any legal or equitable remedy from either the Sponsor or any of the other Released Parties should his/her Prize fail to be fit for its purpose or is in any way unsatisfactory.

6. Odds

The odds of winning a Daily Prize depends on the eligible entries received during the respective Daily Contest Period and the odds of winning the Grand Prize depend on the total number of eligible entries received during the entire Contest Period.

7. Draw Details

Random draws will occurat the Administrator's office at 4980Tahoe Blvd., Mississauga, Ontario, L4W 5P1,from all eligible entries received during eachDaily Contest Period or the Contest Period,as applicable (a "Draw"). See chart in Section 2 of these Contests Rules for Draw dates. You do not need to be in attendance to be selected. You are only eligible to win a Daily Prize once however, winning a Daily Prize does not preclude you from winning the Grand Prize.

8. Winner Contact Details

If you are chosen to be eligible to win a Prize, you will be contacted within five (5) business daysof the Drawby telephone numberor email address using the contact information that was submitted in the entry. In order to be declared a winner, you must produce a piece of government-issued photo identification for the purpose of identity verification. You must then correctly answer without assistance a mathematical skill testing question and sign aRelease form (the "Release"). Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner.In case of a dispute concerning the identity of the individual who submitted an automatic entry with purchase, the entrant will be deemed to be the account holder of the AIR MILES® collector account under which the entry was submitted.In case of a dispute concerning the identity of the individual who submitted an online entry with email, the entrant will be deemed to be the account holder of the email address under which the entry was submitted.

9. Forfeit of Prize

If you cannot be reached within twenty-four(24) hours of our first attempt to contact you, do not answer the skill testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited and time permitting, another entry will be randomly selected from among the remaining eligible entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.

10. Use of Personal Information

By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including-but not limited to-contacting you with respect to the Contest if you are a selected entrant. Personally identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at https://www.sobeys.com/en/privacy-policy.

11. Publicity Consent

By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use.  You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.

12. Limitation of Liability / Release

By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmlessLoyaltyOne, Co., CFL Enterprises LP and its member clubs,Sobeys Capital Incorporated, and each of their respective direct and indirect parent companies, affiliates, subsidiaries, related entities, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the "Released Parties"), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called "Claims" and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assume these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.

13. Compliance with Rules

By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the Prizes are awarded. Any decision made by the Sponsor in respect of this Contest shall be final.

14. Technical Issues

The Sponsor are not responsible for any computer, online, telephone, hardware, software or technical malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to entrants or to any computer related injury or damage resulting from participating in downloading materials in this Contest.

In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes.  In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.

15. Rights to Terminate/Modify/Suspend Contest

The Administrator retain the right, in itsabsolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator may make substitutions of equivalent kind or value in the event of the unavailability of a Prize (or component thereof) for any reason whatsoever. The Administrator may terminate or withdraw this Contest at any time by posting a notice at the Participating Stores.If the Contest is terminated on any day prior to the normal Contest end date (the "Termination Date"), the Administrator and Sponsor may determine the winners from all eligible entries received as of 11:59pm on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).

16. General Disqualification

Any attempt made by an entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Sponsorreserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any entrant who, in the opinion of the Administrator, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest.

17. The Contest Rules Prevail

In the event of any discrepancy or inconsistency between the terms and conditions of these English Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale, television, print or online advertising and/or any instructions or interpretations of these Rules given by any representative of the Sponsor, the terms and conditions of these English Rules shall prevail, govern and control to the fullest extent permitted by law.

18. Role of Parties

LoyaltyOne, Co. is not responsible for the sponsorship or administration of this Contest.

CFL Enterprises Ltd. is not responsible for the sponsorship or administration of this Contest.

Sobeys Capital Incorporatedis the Sponsor and Administrator of this Contest.

19. Trade-marks

®TMTrademarks of AM Royalties Limited Partnership used under license by LoyaltyOne, Co. and Sobeys Capital Incorporated.

CFL and Grey Cup are trademarks of the CFL.

All other Trade-marks are the property of their respective owners.

By entering the Contest, you are not granted and may not use any Trade-marks described herein.

20. Jurisdiction

The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Rules shall otherwise remain in effect and shall be construed in accordance with the terms as if the invalid or illegal provision were not contained herein.

The Contest is governed by the laws of Albertaand the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor, are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Alberta, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest's Rules or the running of this Contest.