At Safeway, we’re all about supporting Canada! From your neighbourhood store to hard working farmers, small businesses, producers, and manufacturers across Canada, we’re proud to champion the communities we call home.
Canadian Products
What does Made in Canada versus Product of Canada mean?
Look for the maple leaf in our flyer and on shelf in-store to help you identify products that are Made in Canada or Product of Canada.
Made in Canada*:
When you see “Made in Canada” on a product label, it means the last substantial transformation of the product occurred in Canada, even if some ingredients are from other countries. An applicable qualifying statement is required to be included on the label such as from domestic and imported ingredients or from imported ingredients. Please refer to legal page for more details.
Product of Canada*:
On the other hand, "Product of Canada" means that all or virtually all major ingredients (minimum 98%), processing, and labour used to make the product are Canadian.
More symbols to look for to support your local communities
Local
Buy BC
Alberta
Manitoba Made
Legal
Sobeys Capital Incorporated and its related conventional and discount banners, offer twice as many Canadian-origin UPC based non-fresh products as compared to leading conventional brick and mortar, drug, online, and discount grocery retailers in Canada according to the latest 12 weeks ending November 15, 2025, using data reported through NielsenIQ’s CA-SOBEYS-CROSS CATEGORY database by NielsenIQ’s MarketTrack Product Insights, Copyright © 2025, Nielsen Consumer LLC., commissioned by Empire Company Limited. Sobeys calculation based in part on data reported by NIQ through its CA-SOBEYS-CROSS CATEGORY database for Non Fresh | Canadian Origin Stated items for the 12 weeks ending November 15, 2025. Copyright © 2025, Nielsen Consumer LLC.
For details on categories of Canadian food products as defined by the CFIA please visit their website, and visit the Competition Bureau for non-food categories.