CONTEST RULES

SAFEWAY MY NHL^® PICKS CONTEST 2025
(the “Contest”)

1. Eligibility

The Contest is open only to legal residents across all provinces of Canada excluding Québec (the “Participating Provinces”) who have a valid Scene+ account, have downloaded, created and/or have an account on the Safeway mobile app with their Scene+ account registered to their profile, and who have reached the age of majority in their province of residence on the date that they entered the Contest. Void where prohibited by law. Employees, directors, officers, representatives, agents of Sobeys Capital Incorporated (the “Sponsor”), XMC Experiential Marketing (the “Administrator”), the National Hockey League (“NHL”), its member clubs, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises B.V., NHL Interactive CyberEnterprises, LLC (the foregoing NHL entities collectively, the “NHL Entities”), and each of their respective parent companies, affiliates, franchisees, subsidiaries, distributors, representatives, advertising and promotional agencies, agents, sponsors, and any entity that they contract with specific to the Contest, as well as the immediate family members, and any persons domiciled with any of the above (whether related or not), are not eligible to win a prize.

2. Contest Period and Grand Prize Breakdown

The Contest runs from 12:00am Eastern Time (“ET”) on October 10, 2025 and ends at 11:59pm ET on April 16, 2026 (the "Full Contest Period") and consists of three (3) periods (each a “Period”, and together the “Periods”) to enter for a chance to win one (1) of the three (3) grand prizes (each, a “Grand Prize”).

Entry Period

Grand Prize Description

Grand Prize Draw Date

1^st Period

October 10, 2025 – December 4, 2025

Four (4) tickets to the Dec 27, 2025 NHL^® game in Calgary
Flights for four (4) to Calgary (round-trip coach airfare)
Two (2) nights of hotel accommodations for four (4) (1 room, double occupancy)
NHLShop.ca gift card ($500)
Safeway gift card ($500)
Pre-paid credit card ($500)
(ARV: $8,000.00 (CAD))

December 11, 2025

2^nd Period

December 5, 2025 – February 5, 2026

Four (4) tickets to the March 14, 2026 NHL^® game in Vancouver
Flights for four (4) to Vancouver (round-trip coach airfare)
Two (2) nights of hotel accommodations for four (4) (1 room, double occupancy)
NHLShop.ca gift card ($500)
Pre-paid credit card ($500)
Safeway gift card ($500)
(ARV: $8,000.00 (CAD))

February 12, 2026

3^rd Period

February 20, 2026 – April 16, 2026

Four (4) tickets to the 2026-27 NHL^® regular season-opening matchup of your choice (subject to availability)
Flights for four (4) (round-trip coach airfare). Location TBD
Two (2) nights of hotel accommodations (1 room, double occupancy)
NHLShop.ca gift card ($500)
Pre-paid credit card ($500)
Safeway gift card ($500)
(ARV: $10,000.00 (CAD))

April 23, 2026

The following conditions apply to the Grand Prizes:

All fees or expenses other than those expressly mentioned above are your responsibility, including, but not limited to, transportation to and from hotel and game/events or activities, meals, beverages (alcoholic or not), gratuities and taxes, insurance, fuel, maintenance fees, vehicle rental fees or insurance, fees related to any infraction, internet access fees, movie rental fees, mini-bar fees, room service, local and long distance phone calls, security deposit at the hotel, expenses of a personal nature, and travel documents.
Hotel may require you or your travel companions to submit a major credit card in good standing at the time of registration, otherwise hotel may require a cash deposit.
In the event that, in the Sponsor and Administrator’s sole opinion, the distance between the location of your residence and the Grand Prize destination does not justify airfare transportation, the Sponsor and Administrator reserve the right to choose a different means of transportation at its sole discretion.
The choice and location of the hotel are at the sole discretion of the Sponsor and Administrator.
You and your travel companions must travel together.
The Grand Prizes have no equivalent cash value, are non-transferable and no substitutions will be made. Each Grand Prize must be accepted as awarded. The Grand Prizes are subject to availability and may be substituted, in Sponsor’s sole discretion, for a prize of equal or greater value.
Due to the nature of the Grand Prizes, tickets are subject to availability and the Grand Prizes must be enjoyed on the scheduled date. The Grand Prizes cannot be rescheduled or substituted once scheduled.
The Released Parties (as defined in Section 14 below) are not responsible for any delay, postponement, suspension, rescheduling or cancellation, for any reason, of any aspect of a Grand Prize. Neither the confirmed winner nor any other person or entity will be compensated in the event of such delay, cancellation or other event contemplated herein.
Winners and winners’ guests must abide by all venue policies and game/event ticket terms and conditions. Sponsor reserves the right to revoke the full or partial Grand Prize from any winners or winners’ guest(s) who Sponsor, or venue personnel deem in its or their sole discretion may be intoxicated, be a safety or health risk, have violated any venue policy or law, or bring the Sponsor or the NHL Entities into disrepute.
None of the Released Parties makes any representation or offers any warranty, express or implied, as to the quality or fitness of the Grand Prize awarded in connection with the Contest. To the fullest extent permitted by applicable law, the confirmed winner understands and acknowledges that he or she may not seek reimbursement or pursue any legal or equitable remedy from either the Sponsor or any of the other Released Parties should his/her Grand Prize fail to be fit for its purpose or is in any way unsatisfactory.
Both you and your travel partners, or parents or legal guardians in the case of all minors, must sign the Administrator’s release form (the “Release”) in order to receive and participate in the Grand Prize.
All terms and conditions of any gift card apply to that portion of the Grand Prize. Gift card increments will be allocated at the Sponsor’s discretion.
Any difference between approximate retail value and the actual value of the Grand Prizes as taken will not be awarded.

3. How to Enter the Grand Prize Draw without Purchase

NO PURCHASE IS NECESSARY. To enter the Contest, you must enroll in the Safeway mobile app game entitled “My NHL^® Picks” (the “Game”). Once enrolled, each user (each a "User") must select the five (5) NHL^® teams they think will win in that given week based on all the matchups provided to each User (maximum of five (5) selections per week). Selections can be made each week starting from 12:00am ET on the Friday until 8:00pm ET on the following Thursday at which point the selections will become locked for the following week during each week of each Period beginning on October 10, 2025 until the end of the Full Contest Period (for a total of twenty-five (25) playable weeks) (the "Weekly Selection(s)"). For greater clarity, if a User decides to play on a Thursday (the final day of the Weekly Selection) and there are less than five (5) games on the NHL^® calendar that day, you will still be allowed to submit as many picks as is available to be made (for example: if there are two (2) games on the calendar, you can pick against those two (2) games and submit). Users will receive one (1) or more entries into the Grand Prize Draw (as defined below) based on how many selections were predicted correctly (a “Game Entry”), along with access to exclusive Scene+ offers (three (3) Scene+ offers will be provided, regardless of performance, and will be cascaded on the Fridays for the previous Weekly Selection). If you do not want to make your own Weekly Selections, you can click on the “Pick for Me” button and the Game will make random Weekly Selections for you. Each User must also click the corresponding box confirming acceptance of these Contest Rules. By participating, you agree to have read and accept the Contest Rules and will abide by the Entry (as defined below) requirements and privacy policy of these Contest Rules.

Limit of five (5) Game Entries per week, per Period, per User, during the Full Contest Period. Game Entries will bear the same odds of winning as the Bonus Entries (as defined below).

4. How to Enter the Grand Prize Draw with a Purchase

To enter the Contest with a purchase, Users will receive three (3) exclusive Scene+ offers, regardless of performance, that will be cascaded each Friday for the previous Weekly Selection. Each offer consists of a purchase of a specific product (subject to the Scene+ offers’ terms and conditions). By making these purchases and redeeming all three (3) of these Scene+ offers, Users can earn up to nine (9) bonus entries, three (3) bonus entries per Scene+ offer redeemed (a “Bonus Entry” and together with the Game Entry, an “Entry(ies)”). For greater clarity, you can only receive these Bonus Entries through these exclusive Scene+ offers. By participating, you agree to have read and accept the Contest Rules and will abide by the Entry requirements and privacy policy of these Contest Rules.

Limit of nine (9) Bonus Entries per week, per Period, per User, during the Full Contest Period.

5. Period Challenge and Secondary Prize Breakdown

In addition to the Grand Prize Draw, a period challenge (the “Period Challenge”) will take place during the Full Contest Period which will occur during each Period as outlined below.

Entry Period	Period Challenge Dates	Winner Announcement Date
1^st Period	October 10, 2025 – December 4, 2025	December 11, 2025
2^nd Period	December 5, 2025 – February 5, 2026	February 12, 2026
3^rd Period	February 20, 2026 – April 16, 2026	April 23, 2026

6. How to Win the Period Challenge

In order to participate in the Period Challenge, you must be enrolled in the Game. Once enrolled, Users will be provided with all the NHL^® matchups to choose from each week and must make their five (5) Weekly Selections, and lock in their selections between 12:00am ET on the Friday until 8:00pm ET on the following Thursday during each week of each Period, during the Full Contest Period. The Users who predict the greatest number of correct outcomes from the Weekly Selections, will be placed on a leader board competing against other Users. The top three (3) Users will be awarded Scene+ points based on the Users’ final placement on the winner’s leader board* (the “Winner’s Leader Board”) at the end of each Period Challenge. Each User must also click the corresponding box confirming acceptance of these Contest Rules. By participating in the Period Challenge, you agree to have read and accepted the Contest Rules and will abide by the Entry requirements and privacy policy of these Contest Rules.

*In the event of a draw between the top three (3) Users on the Winner’s Leader Board, where there are two (2) or more Users with the same score, a Sponsor representative or agent will leverage the following Game statistics as a tie breaker to determine the first, second, and third place winner on the Winner’s Leader Board:

Number of Scene+ offers redeemed by the end of each Period Challenge; and/or
Longest streak of consecutive weeks played within the corresponding Period Challenge.

Limit of five (5) Weekly Selections, each week of the Period Challenge, per User during the Full Contest Period.

7. Secondary Prize Description for the Period Challenge

There are nine (9) secondary prizes to be won during the Full Contest Period, three (3) secondary prizes will be allocated to each Period Challenge date based on the top three (3) Users’ ranking on the Winner’s Leader Board: first place on the Winner’s Leader Board will receive 150,000 Scene+ points (ARV: $1,500.00 (CAD)), second place on the Winner’s Leader board will receive 100,000 Scene+ points (ARV: $1,000.00 (CAD)), and third place on the Winner’s Leader Board will receive 50,000 Scene+ points (ARV: $500.00 (CAD)) (each a “Secondary Prize” and together with the Grand Prizes, the “Prizes”).

The following conditions apply to the Secondary Prizes:

The Secondary Prizes have no equivalent cash value, are non-transferable and no substitutions will be made. The Secondary Prize must be accepted as awarded. The Sponsor and Administrator reserve the right to substitute the Secondary Prize for one of equal or greater value for any reason. You are responsible for all costs not expressly described as being included as part of the Secondary Prize, such as any fee associated with the receipt and/or use of the Secondary Prize.
You, must sign a Release form in order to receive and participate in the Secondary Prize.
In order to receive the Secondary Prize, your name, email address and Scene+ account number associated with your registered Scene+ account may be required.
Scene+ points are subject to standard Scene+ Terms and Conditions.

8. Odds

The odds of winning a Prize depends on the total number of eligible Entries received and correct Weekly Selections made in each Period throughout the Full Contest Period.

9. Grand Prize Draw and Secondary Prize Winner Announcement Details

Random draws for the Grand Prizes will be conducted by an agent of the Administrator located in Toronto Ontario, Canada, from all eligible Entries received during each Period of the Full Contest Period (each, a “Grand Prize Draw” and together, the “Grand Prize Draws”). The Grand Prize Draws will occur in accordance with the table in Section 2. The winners of the Secondary Prizes will be announced in accordance with the table in Section 4. You do not need to be in attendance to be selected. You are only eligible to win a Grand Prize once. However, you are eligible to win the Secondary Prizes multiple times.

10. Winner Contact Details

If you are chosen to be eligible to win a Prize, you will be contacted within fourteen (14) business days of the applicable Grand Prize Draw or Secondary Prize winner announcement date at the telephone number, email address or using the contact information that was submitted in the Entry. If you have not provided a telephone number or email address, you are not eligible to win the Prize. By participating in this Contest, you consent to the Sponsor/Administrator or a representative of the Sponsor/Administrator using your Scene+ number to identify you should you be selected as the potential winner. In order to be declared a winner, you must correctly answer without assistance a mathematical skill-testing question and sign a Release. Upon verification of the completion and correctness of the answer to the skill-testing question, and execution of the Release, you may be declared a winner. In case of a dispute concerning the identity of the individual who submitted an Entry, the entrant will be deemed to be the account holder of the email address under which the Entry was submitted.

11. Forfeit of Prize

If you cannot be reached within seven (7) days of our first attempt to contact you, do not answer the skill-testing question correctly, or otherwise fail to comply with these Contest Rules, then the Prize will be forfeited, and another Entry will be randomly selected from among the remaining eligible Entries as per these Contest Rules. This process of selecting a Prize winner will be repeated until all Prizes eligible to be won have been awarded.

12. Use of Personal Information

By entering the Contest and voluntarily providing your personal information as described in these Contest Rules, you agree to the collection, use and disclosure by the Administrator, and its respective employees and/or authorized agents, of your personal information, for the purpose of administering the Contest, including—but not limited to—contacting you with respect to the Contest if you are a selected entrant. Personally-identifiable information will only be used to administer the Contest and for no other purpose, except as specifically outlined in these Contest Rules. Personally-identifiable information will not be sold, shared or disclosed by the Administrator to any third party, other than to a third party engaged by the Administrator for the purpose of administering the Contest, or if required by law with the exception that aggregated information may be used by or shared amongst the Administrator and its subsidiaries and affiliates, or shared by the Administrator with third parties in accordance with our Privacy Commitment available at https://www.safeway.ca/privacy-policy

13. Publicity Consent

By entering the Contest, you agree that if you are determined to be a winner, the Administrator and the Sponsor may use your name, comments, voice, likeness, municipality of residence, your Contest Entry and photo submission and picture in any advertising, promotion or publicity carried out now or in the future, in any media without compensation or notice, and you grant to the Administrator and the Sponsor any and all rights to such use. You agree to cooperate with the Administrator and the Sponsor in arranging for photographs or other forms of publicity and to be available for photographs or other forms of publicity on reasonable notice.

14. Limitation of Liability / Release

By participating in the Contest, and as a condition of acceptance of the Prize, you, your heirs, executors, administrators, successors and assigns, release and forever discharge and hold harmless the Sponsor, the Administrator, the NHL Entities, and each of their respective direct and indirect parent companies, affiliates, subsidiaries, successors, assigns, agents, advisors, franchisees, shareholders, partners, representatives, their advertising, promotion and fulfillment agencies and each of their respective employees, officers, directors, agents and representatives (collectively, the “Released Parties”), from and against any and all losses, damages (including, without limitation, direct, indirect, incidental, consequential or punitive damages), rights, claims, actions, causes of action, personal injury, property damage or death, including without limitation all costs and liabilities of any kind including legal fees on a substantial indemnity scale, hereinafter called “Claims” and including without limitation any claims arising from any act of negligence of the Released Parties, that you now have, or may hereafter have against the Released Parties directly or indirectly resulting or arising from: (i) participation in the Contest, your Entry and/or the awarding, acceptance, possession, use, or misuse or enjoyment of any Prize, and where applicable, traveling to, preparing for, or participating in, any Contest-related or Prize-related event or activity; or (ii) the publicity rights granted to the Sponsor and the Administrator. You specifically acknowledge that you understand that there may be serious risks of bodily injury, death, or property damage associated with the acceptance, possession, use and/or misuse of the Prize and attendance at any event or participation in certain Prize-related activities, and you voluntarily assume these risks. You also agree to indemnify, defend, and hold harmless the Released Parties from any and all Claims in respect of the foregoing.

15. Compliance with Rules

By entering the Contest, you agree to abide by the entire Contest Rules and the terms and conditions under which the Prizes are awarded. Any decision made by the Sponsor and/or the Administrator in respect of this Contest shall be final.

16. Technical Issues

The Sponsor and Administrator are not responsible for any computer, online, telephone, hardware, software or technical limitations or malfunctions that may occur (including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry, or failure to receive an Entry), nor for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of Entries in the Contest, nor for any error, omission, interruption, deletion, defect, delay in operation or transmission or receipt of Entry, communications line failure, theft or destruction or unauthorized access to, or alteration of Entries; and, are not responsible for any problems, failures or technical malfunction of any telephone or network lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website or on account of any combination of the foregoing; and are not responsible for any injury or damage to entrants or to any computer-related injury or damage resulting from participating in downloading materials in this Contest.

In the event that, due to a printing, manufacturing, mechanical or other error of any kind or nature whatsoever, more Prizes are claimed than are intended to be awarded according to these Contest Rules, Prizes will stop being awarded when the Administrator becomes aware of an error respecting the number of Prizes and the Administrator reserves the right, in their sole and absolute discretion, to conduct a random draw from amongst all eligible and approved Prize claimants whose claims have not yet been redeemed to award the remaining number of advertised Prizes. In no event will the Sponsor or Administrator be liable for more than the stated number of Prizes contained in these Contest Rules.

17. Rights to Terminate/Modify/Suspend Contest

The Administrator and Sponsor retain the right, in their absolute discretion, to suspend, modify or terminate any aspect of the Contest (including, but not limited to these Contest Rules) at any time. The Administrator and Sponsor may make substitutions of equivalent kind or value in the event of the unavailability of a Prize (or component thereof) for any reason whatsoever. The Administrator and Sponsor may terminate or withdraw this Contest at any time by posting a notice on their website. If the Contest is terminated on any day prior to the normal Contest end date (the “Termination Date”), the Administrator and Sponsor may determine the winners from all eligible Entries received as of 12:00pm ET on the Termination Date (which winners shall be randomly selected in accordance with these Contest Rules).

18. General Disqualification

Any attempt made by an entrant or other individual or entity, to deliberately damage, manipulate or undermine the legitimate operation of the Contest, including but not limited to any fraudulent claims, is a violation of the law. The Administrator and Sponsor reserve the right to seek remedies and damages from any such individual or entity which makes any such attempt. Any entrant who, in the opinion of the Administrator, is determined to be engaging in any of the foregoing activities will be immediately disqualified from the Contest.

19. The Contest Rules Prevail

In the event of any discrepancy or inconsistency between the terms and conditions of these English Contest rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale, television, print or online advertising and/or any instructions or interpretations of these Contest rules given by any representative of the Sponsor, the terms and conditions of these English Contest rules shall prevail, govern, and control to the fullest extent permitted by law.

20. Role of Parties

Sobeys Capital Incorporated is the Sponsor and XMC Experiential Marketing is the Administrator of this Contest.

21. Trademarks

All other trademarks are the property of their respective owners.

NHL and the NHL Shield are registered trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © 2025 NHL. All Rights Reserved.

22. Jurisdiction

The Contest is governed by the laws of Ontario and the laws of Canada applicable therein, and is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited by law. Participation constitutes your full and unconditional agreement to these Contest Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Contest. By entering the Contest, you agree that the courts of Ontario, Canada shall have jurisdiction to entertain any action or other legal proceedings based on any provision of this Contest’s Rules or the running of this Contest.