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The left side of the image has a burger and a bottle of Hellmann's Real Mayonnaise and the right side has information about the Scene+ contest with the logo.
The left side of the image has a burger and a bottle of Hellmann's Real Mayonnaise and the right side has information about the Scene+ contest with the logo.

Step Up Your Summer Grilling with Hellmann’s, and You Could Win!

Step up your summer grilling with Hellmann’s this BBQ season. From our rich & creamy Real Mayonnaise to the deliciously smoky and mild heat of Hellmann’s Chipotle, Hellmann’s has you covered. Spend $10 on any participating Hellmann’s product and scan your Scene+™ card for a chance to win* a whopping 1 million Scene+™ points!

Participating Products

Mini Rules

HELLMANNS BBQ CONTEST 2025
(the “Contest”)

NO PURCHASE NECESSARY. Full Contest rules and no purchase entry method found at Safeway.ca/ Unilever-Hellmanns-Rules. Contest runs from May 1, 2025 and ends on June 4, 2025. Open to legal residents across all provinces of Canada including Québec who have a valid Scene+ account, and who have reached the age of majority on the date they enter the Contest. There are two (2) prizes to be won, one (1) prize when entered through Sobeys or Safeway and one (1) prize when entered through IGA Québec. Sobeys and Safeway prize: 1,000,000 Scene+ points (ARV: $10,000.00 CAD); IGA Québec prize: 500,000 Scene+ points (ARV: $5,000.00 CAD). The prize has no equivalent cash value, is non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.

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