Scratch & Win Scene+™ Points with the purchase of participating General Mills products. Every Scratch Wins!
Turn Points into Groceries! Win up to 1,000 Scene+™ points with the purchase of your favourite General Mills cereals, bars, or fruit snacks. Go to scratchandwinsceneplus.ca for a list of participating products.
Participating Products
811274 Cheerios Honey Nut 430g
811248 Cheerios 350g
811281 Cheerios Multigrain 342g
811381 Lucky Charms 300g
811430 Cinnamon Toast Crunch 354g
212205 Natuvall trail mix bar d/choc 175g
493774 Natuvall lchbx bar chwy gran 130g
214557 Natuvall oat n honey crchy bar 230g
442805 Bettycro fbtf variety pk 128g
354891 Motts fruitsation ast frt vegs 226g
341843 Bettycro gushers grape 138g
Mini Rules
GENERAL MILLS – SOBEY’S SCRATCH TO WIN 2.0 CONTEST MINI R&R
*NO PURCHASE NECESSARY. RECEIPT VERIFICATION AND SKILL TESTING QUESTION REQUIRED TO WIN. TO ENTER: Purchase at least 1 participating product at a participating Sobeys store (includes all Sobeys banners). Snap a photo of your receipt. Upload your receipt and follow instructions at www.scratchandwinsceneplus.ca to be entered for a chance to win up to 1,000 Scene+ points. Open only to age of majority legal residents of Canada. Contest begins on March 27, 2025 at 12:00:00 a.m. Eastern Time (ET) and ends on August 11, 2025 at 11:59:59 p.m. (ET). Must have a registered Scene+ account in order to receive Scene+ points. Limit Five (5) entries per person for the entire contest. ODDS OF WINNING: All entries will receive at least 100 Scene+ points. There are also prizes of higher-level Scene+ points to win (ARV $53,216). These prizes are time-based and odds of winning higher levels points depends on the total number and timing of entries received. For Official Rules and no purchase entry option, go to www.scratchandwinsceneplus.ca. Sponsor: General Mills Canada Corporation. This Contest is not sponsored by or affiliated with Sobeys Capital Incorporated or Scene LP.
