Seafood Sustainability

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Keeping Our Oceans Healthy

Protecting our oceans is critical for maintaining the health of our planet and the availability of seafood for future generations. That is why we have set a goal to ensure all our fresh and frozen seafood will be responsibly sourced or making credible improvements by the end of 2015.
Safeway recognizes our responsibility as a steward of our natural resources. We aim to develop an unrivaled reputation for pursuing growth through leadership in environmentally, socially and ethically responsible business practices.

To accomplish our goal, we have partnered with SeaChoice, Canada’s national program for sustainable seafood developed by the following member organizations:

  • Canadian Parks and Wilderness Society
  • The David Suzuki Foundation
  • The Ecology Action Centre
  • The Living Oceans Society
  • The Sierra Club British Columbia
Together, with SeaChoice, we’re continually educating our staff and customers on environmental issues and collaborating with suppliers to source seafood more responsibly. 

Our efforts were recently recognized by Greenpeace, who ranked Safeway at the top of their list on the Greenpeace Retailer scorecard. Greenpeace acknowledged Safeway’s transition towards sustainable options for canned tuna,the implementation of sustainable alternatives to replace net-pen farmed salmon, our commitment to not source from proposed high seas ocean sanctuaries in the Western and Central Pacific ocean (where most tuna is caught), as well the proposed Ross Sea ocean sanctuary.