Prostate Cancer Canada is the only national foundation dedicated to the elimination of prostate cancer through research, education, support and awareness. No cancer affects more Canadian men than prostate cancer. During his lifetime, one in seven men will be diagnosed with the disease and fortunately, over 90 percent of prostate cancer cases are curable if detected and treated in their earliest stages. Early detection is key.
Every June, Safeway embarks on a campaign to raise awareness and fund research for prostate cancer. Through Safeway sponsored events such as "Do it for Dad," casual days and BBQ events, Safeway and our customers donate to the cause and learn about the disease.
Funds raised by Safeway provide funding to build overall awareness for the cause, early detection and support for the Safeway Rising Star in Prostate Cancer Research Award, which acknowledges emerging leaders in prostate cancer research. This award helps research scientists in the initial five years of their first academic or research appointment to help them develop and conduct prostate cancer research. The work supported by this grant will help identify a new approach to more effectively diagnosing and treating prostate cancer.
Over the past decade, Safeway customers and employees have raised $12.6 million for the fight against prostate cancer. Just as importantly, they have raised an incredible amount of awareness about the disease.