AIR MILES Questions

What is the AIR MILES® Reward Program?
The AIR MILES® Reward Program is Canada’s premiere coalition loyalty program allowing AIR MILES® Collectors to turn their everyday purchases like groceries and prescriptions into rewards their whole family will love, such as dream vacations, home theatres or an evening at the movies. Unlike other frequent shopper programs, AIR MILES® reward miles can be earned at more than 120 Sponsors across Canada.

How does the Program work?
With an AIR MILES® Collector Card, it’s easy for Collectors to turn everyday purchases into rewards. Simply swipe your Card when you shop at an AIR MILES® Sponsor and earn reward miles that can later be redeemed for rewards.

How do I enroll in the AIR MILES® Reward Program?
Consumers can enroll in the AIR MILES® Reward Program on the AIR MILES® Reward Program website or at any Safeway locations.

How are AIR MILES® reward miles accumulated at Safeway?
Safeway Grocery Base Offer: Earn 1 AIR MILES® reward mile for every $20 spent cumulatively throughout the week. Base AIR MILES® reward miles are calculated and issued at the point of sale, based upon the cumulative amount of the grocery purchases within a single week starting Sunday through Saturday after all discounts and exclusions are applied. AIR MILES® reward miles are not awarded on purchases of insulin pumps, tobacco, transit passes, postage stamps, event tickets, fuel, Starbucks, Tim Hortons, Rug Doctor rentals, Redbox DVD’s, enviro levies, recycling fees, bottle deposits, floral deliveries, custom specialty orders, gift cards and sales tax. See coupon policy page or in-store for complete list of exclusions. Customers can also earn Bonus reward miles by participating in Bonus offers.

AIR MILES® Pharmacy Exclusions
The collection of AIR MILES® reward miles for prescription purchases may vary by province and is governed by provincial governments, provincial authorities, and third party insurance plans. Not all Provinces and jurisdictions allow the awarding of AIR MILES reward miles on prescription purchases.

Currently, AIR MILES® reward miles and other inducements are not permitted to be awarded on any prescription purchases in the province of ONTARIO. In the province of BRITISH COLUMBIA, the portion of a prescription funded by BC PharmaCare is excluded from any AIR MILES® reward miles offer. The ability to award AIR MILES® reward miles and other inducements on prescription purchases in any province or jurisdiction may change without notice, at the discretion of the governing provincial governments, provincial authorities, and/or third party insurance plans.

Pharmacy Offer: Where permitted by law, earn 7 AIR MILES® reward miles for every $20 in prescription purchases, within a single transaction on the patient paid or third-party private insurance plan portion of your prescriptions. Minimum $20 purchase required. Limited to a maximum award of 1,001 AIR MILES reward miles per customer, per day. The Pharmacy Offer cannot be combined with any other discount offer or Bonus AIR MILES® coupon offer. Valid on the full value of the patient paid or third-party private insurance plan portion of prescriptions, diabetes merchandise, insulin pump supplies and blood pressure monitors. Not valid on insulin pumps. To comply with provincial drug plans, provincial pharmacy and/or third party coverage regulations in the western provinces, the full value of a prescription purchase cannot be split up into smaller components to maximize AIR MILES® reward miles. The full value of the prescription must be processed in a single transaction. Pharmacy Services such as Medication Reviews, Comprehensive Care plans and Immunization administrations that are paid by provincial governments are excluded from earning AIR MILES® reward miles.

Effective January 2, 2015

How will I know how many reward miles have I collected?
AIR MILES® reward miles collected at Safeway will show on the bottom of your transaction receipt, including your base reward miles and any Bonus reward miles earned. You can also visit to view your account balance and transactions.

How long does it take for my AIR MILES® reward miles to appear in my account?
Generally, it takes 2-4 weeks for your AIR MILES® reward miles to appear in your account. You'll notice your transaction history is updated regularly on

How many AIR MILES® reward miles do I need to redeem?
The AIR MILES® Reward Program offers many Rewards to choose from. You can redeem AIR MILES® reward miles for exciting entertainment, sporting events, and leisure rewards, movie passes, flights and exciting gifts. Rewards available from 95 AIR MILES® reward miles. View Rewards on-line at

How do I redeem my AIR MILES® reward miles?
Redeem for Non-travel Rewards (certificates, merchandise, gift cards) on Travel Rewards (flights, car rentals, hotels and vacation packages) must be redeemed on the phone with a Travel or Vacation Sales Specialist by calling 1-888-AIR-MILES.

When/how do I reach the AIR MILES® Reward Program Customer Care Centre?
Our Customer Care Contact Centre can be reached at the following:

1-888-AIR-MILES (1-888-247-6453)
Monday - Friday 8:00 AM - 7:00 PM your local time
Saturday 9:00 AM - 6:00 PM EST