AIR MILES Questions

How do I enroll in the AIR MILES® Reward Program?
Consumers can enroll in the AIR MILES® Reward Program at Safeway locations, or on the AIR MILES® Reward Program website

How are AIR MILES® reward miles accumulated at Safeway?
Earn 1 reward mile for every $20 spent in grocery purchases, within a single transaction after all discounts and exclusions are applied. Customers can also earn Bonus reward miles by participating in Bonus offers.

Pharmacy Offer: Earn 7X the reward miles on the full value of your prescriptions everyday. Minimum $20 purchase required. Limit of one Pharmacy Base offer per customer, per day, to a maximum award of 2,500 AIR MILES reward miles. The Pharmacy Base Offer cannot be combined with any other discount offer or Bonus AIR MILES coupon offer, including Customer Appreciation Day and Seniors Day. Valid on the full value of prescriptions, diabetes merchandise, insulin pump supplies and blood pressure monitors. Not valid on insulin pumps. Prescriptions qualify for AIR MILES, with the exception of the Province of Ontario. The collection of AIR MILES reward miles for prescription purchases may vary by province and is governed by provincial governments, provincial authorities, and third party insurance plans. To comply with provincial drug plans, provincial pharmacy and/or third party coverage regulations in the western provinces, the full value of a prescription purchase cannot be split up into smaller components to maximize AIR MILES reward miles. The full value of the prescription must be processed in a single transaction.

How will I know how many reward miles have I collected?
AIR MILES reward miles collected at Safeway will show on the bottom of your transaction receipt, including your base reward miles and any bonus reward miles earned. You can also visit to view your account balance and transactions.

How long does it take for my AIR MILES® reward miles to appear in my account?
Generally, it takes 2-4 weeks for your AIR MILES® reward miles to appear in your account. You'll notice your transaction history is updated regularly on

How many AIR MILES® reward miles do I need to redeem?
The AIR MILES® Reward Program offers many Rewards to choose from. You can redeem AIR MILES® reward miles for exciting entertainment, sporting events, and leisure rewards, movie passes, flights and exciting gifts. Rewards available from 25 AIR MILES® reward miles. - view Rewards on-line at:

How do I redeem my AIR MILES® reward miles?
Redeem for Non-travel Rewards (certificates, merchandise, gift cards) on Travel Rewards (Flights, Cars, Hotels and Package Vacations) must be redeemed on the Phone with a Travel or Vacation Sales Specialist by calling 1-888-AIR-MILES.

When/how do I reach the AIR MILES® Reward Program Customer Care Centre?
Our Customer Care Contact Centre can be reached at the following:

1-888-AIR-MILES (1-888-247-6453)
Monday - Friday 8:00 AM EST - 9:00 PM your local time
Saturday 9:00 AM - 6:00 PM EST